Voted Best Mens Underwear

Softer than Katy Perry's lips, two-hand touch football and Charmin Ultra Soft Towels


From Our Amazing Customers

  • Nov 17, 2018
    Jowell B.

    Best underpants I've ever owned and feels like nothing at all. Want more designs!

  • OCT 23, 2018
    Bruce C.

    The Flamingo Brief is great... very comfortable.  Worth the wait.  Will order others.

  • Sep 19, 2018
    AMY R.

    Holy crap, this underwear is so soft.

  • Oct 12, 2018

    Like Ned Flanders would say, “feels like I’m wearing nothing at all”.

  • Nov 15, 2018
    Greg B.

    OMG, I LOVE these..... Thank you so much... Did I order any more? I want more... :)

  • Nov 10, 2018
    Ronal F.

    I suppose it's TMI, but I have them on today! Fun.

  • Nov 17, 2018
    Peter S.

    It feels like wearing air. High altitude air.

  • Nov 11, 2018
    Scott R.

    The softest underwear I've ever worn and it felt like wearing nothing at all. LOVE the print!

  • Oct 16, 2018
    Stuart A.

    I got the 4/20 briefs this weekend.  They're very comfortable

  • Sep 29, 2018
    Martin E.

    Undies are sick. Like nothing on. 

  • Oct 17, 2018
    John P.

    Most comfortable underwear I've ever had on.

  • Oct 7, 2018
    Matthew W.

    Awesome design. Nothing more to add.

  • DEC 1, 2018
    Claire M.

    Bought for my husband. He absolutely loves them. He's always modelling them haha.

  • NOV 29, 2018
    Mark H.

    Feels so good and comfy.

  • Dec 5, 2018
    Jonathan R.

    The fit is great.

  • DEC 7, 2018

    I'm all about that 420 print but hot damn are these soft.

  • DEC 9, 2018
    JOE P.

    Most comfortable underwear I've ever had on.

  • DEC 10, 2018
    JORGE A.

    I can't believe how soft this fabric is. You won't believe until you touch for yourself.

  • DEC 14, 2018

    My boyfriend loves his. They are so soft I want to steal them.

  • DEC 10, 2018
    TIM C.

    The designs are like no other. I feel like the most unique guy in the room...and noone knows it.

  • MAY 1, 2019
    Marie K.

    I bought these for my husband but keep stealing them. They are soooooo soft.

  • APR 21, 2019
    Joel C.

    The underwear is very comfortable. Very surprised at how soft the fabric is.

  • MAR 14, 2019
    Tim M.

    They make me feel very sexy. Have been complimented a few times already.

  • APR 4, 2019
    Sharlene L.

    Hubby loves them and looks so sexy in them. Wish you made women's too.

  • FEB 25, 2019
    MIKE F

    Great designs. Super comfortable. Wish there were more prints.

  • FEB 7, 2019
    NOAH M.

    Very fast shipping. Still getting used to how soft they are. Sometimes I forget I'm wearing underwear.

  • JAN 22, 2019
    BILL A.

    Like a spa day for your nuts is what they claimed to be. Like a spa day for your nuts is what they delivered.

  • JAN 9, 2019
    NICK W.

    I'm hooked. My boyfriend absolutely loves them. Very sexy.

  • JUL 8, 2019
    Marci V

    Sorry, no other phrase fits than...HOLY SH*T! What an incredible product, design and packaging. My order arrived, on-time, as unreasonably needed and I could not be more impressed. Thank you for such a great experience and I cannot wait to order more.

  • JULY 14, 2019
    Richard G.

    Smooth and sexy.

  • JUL 16, 2019
    MARK J.

    Like the feel, fit and lite weight construction, wears well under jeans, which is what I wear 99.9% of time ... closest thing to going commando.

  • JUL 19, 2019
    FRED D.

    Quality! Great fit!

  • JUL 23, 2019
    CHUCK M.

    Very comfortable and GREAT fit!

  • JUL 26, 2019
    JEFF J.

    I enjoy anything that's different from standard fare... and BOA fits that bill.

  • JUL 28, 2019

    Very comfy and nice. Kind of makes me feel sexy (not easy to accomplish for a mostly heterosexual man).

  • JUL 30, 2019

    The fabric is incredibly soft.

  • AUG 2, 2019

    Very interesting patterns that set it apart from other brands. I like the texture and feel of the underwear.

  • AUG 3, 2019
    JON H.

    They’re incredibly soft, well fitting and attractive.

  • AUG 4, 2019

    Feels good, fits right with unique design.

  • AUG 5, 2019

    Very comfortable and lightweight.

  • AUG 7, 2019
    DARYL C.

    Extremely comfortable, hardly know I have it on! 

  • AUG 11, 2019

    I love it very comfortable, love the patterns flamingos the most!

  • AUG 14, 2019

    I normally only wear cotton underwear, but I love this fabric!

  • JUN 17, 2019

    The absolute best underwear I’ve worn/owned in my life. I’ve replaced all of my old boxers with BOA.

  • JUN 22, 2019
    Jim S.

    Very soft and comfortable.

  • AUG 22, 2019
    BRUCE C.

    So comfortable - wish you still made briefs. I'd buy a half dozen on day one.

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